The 15th Digital Marketing for Financial Services Summit Canada kicked off with an incredible first day! 

The morning began with a vibrant networking breakfast, paving the way for the exciting sessions ahead. Chris Hewitt, Global Head of Brand, Digital Marketing & Marketing Technology at Sun Life, gave us an insightful session on bridging data, creativity, and business strategy to drive growth. The panel discussion to follow delved into the nuances of organisational change management, exploring change management in financial sectors and agile marketing mindsets for different customer bases. Attendees delved into the worlds of data-driven demand generation B2B and B2C, influencer first content strategy, elevating advisor positioning in wealth management and more.

The atmosphere was great, with engaging discussions and valuable relationships forged through networking. The success of Day 1 has set the bar for what lies ahead. 

Stay tuned for more updates today!